Changing An Organizational Culture With Role Models And Teaching
The most important role model will be the leader who is trying to instigate the changes. If he/she appears capable and ethical and maintains the the behaviour and goals he, himself has set out, it will send a strong message to the participants.
If leaders of the separate groups or divisions within the organization can be encouraged to adopt the same behaviour and vision, it will be an enormous assist to the implementation of the new course. These people already understand the subculture of their department and know what has to change to encourage their people to pursue the same goal.
If the leader or other management person is charismatic and an able speaker, they could be the coach for the other members of the organization. If this is not possible, then a motivational speaker could be hired. Many of these speakers are able to motivate others to a high degree. They can also be hired for one session or for many sessions.
It is important that the whole strategy for the changes be conveyed and the process by which it will be achieved. What is acceptable or unacceptable behaviour and values and the results of either of these attitudes must also be stated.
Organizational Culture
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